The long-time cooperation between the PGA Tour and LPGA just got a little stronger.

The organizations announced Friday that they will be entering a “strategic alliance agreement," in which the duo will partner in several areas to further promote the game.

Most notably, the PGA Tour and LPGA's alliance may one day include joint events, per the tours' release on the announcement.

The alliance will also have the organizations working together in schedule coordination, joint marketing programs, domestic television representation and digital media.

“We believe the PGA TOUR has significant expertise in the areas that we will focus on together and working more closely with them carries with it the very real potential of positively impacting our members, our tournaments, and our ability to grow our sport around the world,” said LPGA Commissioner Mike Whan in the release. “We look forward to working with the PGA TOUR team to deliver a positive impact for our sport.”

The partnership means closer ties between the PGA Tour and LPGA, but both parties were clear that the organizations will stay "wholly separate and independent."

The potential joint event venture follows the European Tour's and Ladies European Tour's announcement last fall that they will stage an event together in Morocco starting this May.

With the 2016 Olympics, a milestone of cooperation between men's and women's golf, approaching, the partnership appears timely as well.

“From our collaboration in bringing golf back as an Olympic sport as joint members of the International Golf Federation to our cooperation in helping to grow the game of golf as part of the World Golf Foundation, our two organizations have had a long history of working together for the common good of our sport," said PGA Tour commissioner Tim Finchem in the release. "Extending our relationship with the LPGA into these new areas is a natural extension of this work and collaboration.”

 

Photo: LPGA Commissioner Mike Whan ( Getty Images )

 

Golfweek.com

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